The design analysis and treatment of this kinetic typography project was created for the film Annihilation, released in February 2018. The film is a highly rated science fiction psychological horror written and directed by Alex Garland (director of Ex Machina) and based on the novel by Jeff VanderMeer. It is a cinematic, complex piece of art. It is a reflection of the horrors of change, from physical to emotional. I highly recommend this film to anyone who enjoys a story that leaves you thinking. 
Each decision throughout this process was in respect to the film itself. The main focus was on the typography; the elements and style of the motion was decided afterwards. I wanted to have the typography of the title be able to sit alone and evoke something within itself, rather than rely on the surrounding graphics as support. 
My professor, Kelly Carlton, led this study as a focus on typography and title design, so that is exactly what we focused on. We spent the first half of this process designing the treatment of the type itself, and the second half designing the style frames and motion.
Below, you will see the typographic treatments followed by my variations of style frames that led to a final result. 
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